Our strategy

Investments in businesses & assets with economics that are fundamentally robust and enduring

We invest for the long term with permanent capital

fram^ seeks to own either all or a stake in businesses that enjoy economics that are unusually robust and enduring; seeking businesses where time is their friend and not their enemy. With our permanent capital structure, we care only about the long term compounding outcomes and not about short term swings. fram^ particularly favors the rare companies that can deploy and redeploy additional capital at high returns, over decades. When we find these rare businesses, we don't mind sitting tight. In short, we look for companies that have products/ services that are essential to the customers' every day, have strong pricing power and has no close substitutes for their products/services. The companies we seek to invest in should be run by able and trustworthy management teams.

We are looking to acquire leading niched businesses

Fram (listed on Nasdaq First North) is a permanent owner of businesses with economics that are fundamentally strong & enduring - i.e strong market positions in their respective niches (no matter how small the market is) and good profitability. Our aim is to acquire companies that are profitable, asset-light, and with outstanding management teams. Contrary to many other buyers we are not chasing growth. We empower the management team in each business with autonomy to ensure they are capable of continuing to develop their business well, even after Fram acquires. We believe in decentralized decision-making paired with strong empowerment and clear accountability.
We are neither a fund nor any form of SPV. Fram is a family-controlled permanent owner that invests capital directly from its own balance sheet in profitable and stable companies with strong market positions in their respective niches. Our investment philosophy is focused on perpetual long-term ownership, decentralized governance, and proven ability to achieve results.
We aim to invest in profitable companies that meet our criteria:
  • EBITA between 0.1-1 mUSD
  • EBITA margin of at least 15%, and
  • Leading niched market position
  • Geographical focus areas are Southeast Asia and Scandinavia
We are results-focused and on a journey to create value by improving the performance in our businesses over the long term (alongside you as a company builder and co-owner), which we believe is achieved by sustainable and profitable growth, with an asset-light balance sheet.
We look to acquire majority positions (typically 80-100%) in great small businesses that many other investors overlook.
How we work
  • Our decentralized governance model is built on independence, responsibility, quick decision-making, and minimal reporting, focusing only on the truly important performance indicators
  • We aim to have the fastest and least documentation-heavy processes in the industry when completing an acquisition
What we are not
  • We are not chasing the latest digital tech trends, rather we are looking for profitable businesses with a strong position in small niches
  • We are neither looking to change your brand/company name, your employees, nor to take you through a painful post-transaction integration (we believe in decentralization)
  • Ideally, we want to continue to build the group together with you as equity partners, perhaps while together mapping out succession
strategy

Drop us a line to find out how we can grow, build and win together!

Christopher Beselin
Chairman & Investor relations